ABOUT US

Meet Ray

A Different Kind of Partner

Ray Strategic Marketing was founded by Wendy Winder. We’re a small team of senior strategists who believe positioning belongs at the centre of the business, not just in the marketing department.

Before founding Ray, Wendy spent 25 years as a client-side marketing leader. Over that time she worked with plenty of agencies. Many were genuinely talented. But too often they’d arrive with the big idea, present it beautifully and move on, leaving the internal team to make it work without ever having been part of building it.

Ray was built to do the opposite. We dig deep and involve your team from the very beginning so the strategy belongs to them as much as it does to us, and then we help bring it to life.

We Bring a Point of View, Then Build It With You

Some firms run a blank-slate discovery process and wait for you to find your own answer. We’d rather do the heavy lifting. Once the research is done, we come to the table with a clear recommendation backed by evidence.

That’s where the real collaboration starts. You challenge it, we refine it, and we keep working until the final version is something your whole team believes in and can stand behind. By the end, everyone’s fingerprints are on it.

What You Can Expect From Us

01 The truth, kindly delivered.

We’ll tell you what the research says, even when it isn’t what you hoped to hear.

02 Research before opinion.

Our recommendations come from conversations with real people, not assumptions.

03 Always in the loop.

You’ll always know what we’re working on, what it costs and how it’s going.

04 We see it through.

We’re there for execution, not just the presentation.

Meet the Team

Wendy Winder

Founder and Chief Strategist

Wendy brings 25 years of executive marketing leadership to every engagement, with a background working for B2B and B2C companies including major franchise brands. She founded Ray to give growing companies the kind of strategic partners she always wanted when she was on the client side: one who does the research, has an opinion, and sticks around for the hard part.

Lindsey MacEwen

Senior Strategist

Lindsey has over 19 years of marketing experience, including 13 years in franchising and 6 years agency-side. She specializes in project and account management, bringing extensive experience in website launches, cross-functional collaboration, and turning big-picture strategy into actionable plans that deliver results.

Ashlea Sargent

Senior Strategist

Ashlea has spent 20 years in advertising agencies working across digital marketing, websites, digital strategy, copywriting, storytelling and account management. She’s especially good at finding the story inside a business and telling it in a way customers remember.

Industries We Serve

We work across industries, partnering with businesses at different stages and with different challenges. The list below highlights some of our experience, but it’s not the limit of who we work with.

Franchising

Emerging and established systems, from 10 units to more than 200.

Trades

Growing companies whose reputation is ahead of their marketing.

B2B Industrial

Technical businesses with complex sales and a story worth telling well.

See how we help companies grow

Get to know our approach to brand positioning and strategy, from the first conversations through to implementation.

Learn more

Have a Big, Bold Move in Mind?

Let’s have an honest conversation about your business, your goals, what you’d like to change, and what’s standing in the way.