Ray Strategic Marketing
Who We Are
Ray is a strategy and marketing firm, occupying a category between a solo fractional CMO and a full-service agency. Ray delivers senior marketing leadership: brand foundations and positioning first, then strategy, then execution support through a curated bench of specialist partners.
We care about helping your company get to where you want it to go. We care about your why. We want to connect you with your customers in an authentic and meaningful way. Let’s tell your story.
We don’t care about award-winning campaigns with ROI only pertinent to one small piece of your business. While sales are the ultimate measurement of success, sophisticated leaders know that there is never one thing that creates that success. Success is always a team effort.
The big idea or the plan doesn’t matter unless it gets executed. Big ideas need to be actionable and executable with where you are today. Keep an eye on the future, but plan for the now.
Most agencies or firms are led by creative directors. Ray is led by a marketer and strategist. It is vital to understand ‘what’ needs to be done before ‘it’ is worked on. We are uniquely positioned to partner with you and provide senior-level marketing expertise – as a complement to your team or in lieu of an in-house marketing team.
Wendy Winder
Our founder
Wendy is a senior marketing leader with 25+ years of experience in all aspects of marketing, brand management and strategic planning. Her ‘let’s get it done’ attitude, creative vision and aptitude for building teams with a foundation of trust have served her and the wide variety of B2C and B2B companies she worked for with positive results.
You’ll find Wendy with a coffee in one of her endless collection of mugs in one hand, a book in the other and a dog named Rory curled up at her feet. She has an insatiable curiosity to learn new things, a desire to visit every country possible and big love for her two kids and husband.